When you visit our website, yallahcart.com, small data files or code snippets may be placed on your browser, computer, mobile phone, tablet, or the device you are using to visit the website. This technology lets our systems recognize your device, remember your browsing preferences, streamline your online shopping experience, and gather performance data that helps us refine our website and your shopping experience. This is a standard practice that happens whenever you visit an eCommerce website (or even a different website, for that matter!).

Primary Technologies We Utilize

We use these technologies:

• Cookies: Cookies are smart text files that contain a string of characters. These files are sent to your device when you load a webpage. Cookies store data about your particular preferences, shopping cart items, technical session identifiers, etc.
• Tracking Pixels (Web Beacons): These web beacons are minute and invisible graphic images embedded within web pages or promotional emails. Pixels collect information on your page views and interactions; they gather data on email open rates, for example.
• Tags & Scripts: These tags & scripts are code elements deployed via tag management platforms. They measure web traffic and analyze user movements. They trigger certain tracking services across our website as well.

We classify cookies by their duration and origin.

• Session: Session cookies are temporary cookies. These cookies remain active only when your browser is open. Session cookies expire when you close your browser, at which point they are automatically erased. 
• Persistent: Persistent cookies stay stored on your device for some time or until you delete them manually. These cookies let us recognize your device when you visit us again to personalize your online shopping experience.
• First-Party: We directly set first-party cookies to support basic navigation, security, and cart functionality.
• Third-Party: External parties, advertising networks, and analytical tools set third-party cookies on our behalf.

We use these cookies and technologies to make sure that our website is functioning smoothly and securely for every customer. We rely on these technologies to:

• Keep our platform functional (e.g., keeping your purchased items inside your shopping cart)
• Measure and analyze aggregate traffic patterns, visitor counts, popular product pages, checkout drop-off rates, etc.
• Improve the layout of our website, page load performance, operational navigation, and other factors by relying on real-time user behavior
• Send relevant, personalized commercial ads to see how effective our campaigns are
• Remember your user settings and operating choices across different sessions

Essential or Strictly Necessary Cookies

Our website needs these cookies to function properly. That is why disabling them is not feasible in our operational systems. These essential cookies support basic security, account verification, session management, and shopping cart persistence. Checkout processing, account login, and similar processes cannot work without these cookies.

Performance & Analytics Cookies

These cookies collect aggregated, anonymous information about how our visitors interact with our website. They help us figure out which pages receive more visitors, identify technical error messages, measure page loading speeds, etc. We rely on this gathered data only to enhance our website’s performance and user experience.

Functionality Cookies

These cookies help our website remember the online shopping choices you make while you are browsing our eCommerce platform. These choices include region settings, preferred language options, login details, etc.

Targeting & Marketing Cookies

Our third-party advertising partners deploy these marketing cookies and tracking pixels. They collect information about your browsing habits, product views, online activities, etc. The result is that we build a profile of your unique shopping interests that lets us (& our advertising partners) show you relevant, personalized ads.

We integrate many industry-standard third-party tools to analyze how our website performs and understand how our users are behaving. These tools use the above-mentioned cookies, pixels, and scripts to process browsing & technical data.

Overview of Integrated Tools

• Google Analytics (Analytics): We use Google Analytics for traffic measurement and site usage analysis. This is how we evaluate the patterns in the way visitors are acting on our website.
• Google Tag Manager (Management): We use Google Tag Manager as a centralized deployment and management method for website scripts and cookie tags.
• Google Ads (Marketing): We use Google Ads to track conversions, retarget audience segments, and measure how our paid search ads are performing.
• Meta Pixel (Ads): We deploy Meta Pixels (Ads) via Meta (Facebook and/or Instagram) for social ad targeting, custom audience building, conversion measurement, etc.
• TikTok Pixel (Marketing): We use TikTok Pixel (Marketing) to build our audience, check how our campaigns are working, and track promotional ads on TikTok.
• Hotjar (UX Analytics): We use Hotjar for user behavior analytics. We also use Hotjar to create visual click/scroll heatmaps and analyze session recordings to make our website more usable for users.

When you voluntarily subscribe to our newsletter or make an account on our website, we collect your email address to send you updates about new product lines, seasonal discounts, exclusive promotional offers, and company announcements.

How Tracking Interacts with Email Marketing

Our marketing communication may include embedded tracking pixels or unique links that let us determine whether you opened an email, clicked on it, forwarded it, etc. This information further lets us tailor our future newsletter content to match your interests and preferences. We rely on this data to refine the overall effectiveness of our marketing campaign/s.

Unsubscribing & Opting Out

You can always opt out of receiving our promotional emails at any time. Every marketing email that we send includes a clear, automated Unsubscribe link right at the bottom of the message that removes your email address from our marketing distribution list upon clicking. If you intend to request manual removal, you can do that by submitting a request via our website live chat or customer support contact points during our operational hours (Monday to Saturday, 9:00 AM to 6:00 PM GST). Keep in mind that even after unsubscribing from marketing newsletters, you will continue to receive transactional emails about active orders, shipping confirmation, account security updates, etc.

As the consumer, you retain complete control over how our cookies are stored and managed on your device. You can choose to accept, reject, restrict, block, and/or delete cookies through your internet browser settings or device configurations.

YALLAH CART TRADING LLC may periodically update this Cookie Policy to reflect changes in our operational tracking tools, updated legal regulations, or platform modifications. Any updates will be posted directly on this page with an updated “Last Updated” revision date at the top. We encourage you to review this document regularly to remain informed about how we use cookies and safeguard your privacy.